Is the marine and fish store doing that well?

I was catching up on my Suze Orman episodes last week, and while watching her 10/18/08 episode, I saw local commercial for fish/marine store down the street from our house. It occurred to me that the store must be doing well in the down economy to be doing TV ads. Of course, the price for spots has probably gone way down with ad budgets starting to get cut as current contracts expire. How well must the business be run for it to be advertising when discretionary spending is going down? Or maybe it's a last-ditch effort for extra sales, although the store has been there for years.

My husband has more experience with broadcast, and he did make the good point that it's a Saturday evening show on cable. We'd have to look closer at her ratings to see whether they've been going up lately, but my guess is yes.

The marine store could also be well-positioned to take advantage of inexpensive advertising--maybe with additional online sales? I'm tempted to drop by next time I'm in the area just for a look-see.